#WomenInTri

SOCIAL SERVICES
30 de abril de 2020
#CLEANSPORT
30 de abril de 2020
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#WomenInTri

More than an action to encourage women to practice sports, this is a celebration.
We celebrate all the achievements inside and outside the sport.
We rescue the conscience that there is still a lot of work and consequent victories ahead.
More than examples of life, here they will find path designed for beginners, for the most experienced women, for those who are mothers, for those who take the sport as a profession and for those who want to have fun.
More than empowering them, we motivate women to be thankful for their bodies. And to practice physical activities because they love it.

We want to swim deep in the immensity of your powers and self-esteem.
We want to pedal between the mileage of healthy competition and cooperation so that we no longer have empty seats on top of the podium.

And we want to show that in the triathlon of life, women should run together for more equality in sport.

OBJECTIVE

Bring together Female Triathlon personalities to debate women’s participation in the sport and attract new fans.

@LucaGlaser creator and ambassador of #MULHERESNOTRI

is a Triathlete since she was 9 years old, has completed 7 IRONMAN, 2 of which were World Championships, and, after becoming a mother to the lovely young Maya, is now returning to our sport.

Be a part of this movement and share your photos with the hashtag #MulheresNoTri

https://www.instagram.com/mulheresnotri/

 

GOAL

Increase the percentage of female participation in Triathlon races from 2019 to 2021:

RACE 2019 PARTICIPATION 2020 PARTICIPATION 2021 PARTICIPATION

IRONMAN BRASIL

13,84%

••••••••••••••••••〉

18%

IRONMAN 70.3 BRASIL

17,25%

••••••••••••••••••〉

24%

TRIDAY SERIES

18,25%

••••••••••••••••••〉

28%

ACTIONS (COMING SOON)

  • Launch of a campaign to encourage debate with ambassadors.

  • Create a group to exchange experiences and information.

  • Share the content generated by ambassadors and supporters of #MULHERESNOTRI.

  • Promote activities during engagement events.

  • Promote female participation with the help of TriClubs.

 

Unlimited Sports is the company responsible for the largest triathlon events in the country and supports the project by facilitating the use of IRONMAN Brasil and TRIDAY Series social media profiles.

RESPONSIBLE

Fernanda Curti

Communication Manager

Bárbara Tomiatti

Social Projects Coordinator

Unlimited Sports is very proud to have a team where the female and male presence are in
equal numbers, with women in different levels of performance, competencies and hierarchies.

Want more information about project support?
Contact lucaglaser@lucaglaser.com

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